Any industry can run a successful crowdfunding operation if it wants. There’s no reason why it can’t work, if done in the right way. It’s wrong to believe that you need some form of magic industry to make this form of funding work. The fact is most people who claim this simply failed.
Read on and we’re going to show you how to make crowdfunding work for any industry.
What’s the Point?
People have to believe that they’re investing in something that’s going to change the world. This is no easy feat because not every worthwhile investment has the power to change the world. Small changes don’t appeal to the wider population, though. They want to feel special.
Find the biggest unique selling point you can. Blow it up big. In addition, splash it around. Say the exact same point and say it in as many different ways as you can.
Video Marketing
Video marketing is everything currently. You have to convince someone that they’re going to make the best decision of the day by investing in you. It’s difficult to do, and this is where video marketing comes in. So what are you going to do to ensure that video marketing works for you?
- It’s blatantly obvious when video marketing is attempted on an amateur level.
- Tell a story. People are interested in stories. They don’t want to see a bland corporate production.
- Leave a call to action. Too many people make the mistake of rounding off a story but not telling people what you want them to do. Not everyone will read the written content that comes afterwards.
Choose the Right Site
You can’t approach any website and expect something to work. It’s not going to happen like that. There are different audiences on every website. For example, Indiegogo and Kickstarter are better suited for projects that are more creative. Newer sites like ProFounder, on the other hand, are dedicated towards entrepreneurial businesses, such as selling corporate software and offering commercial products.
Kick Off on Social Media Early
The way most projects work is you start it and you have to earn a minimum amount of investment in a certain amount of time. Sounds easy, right? However, this is limited to about two or three weeks, so you quickly run into problems where you’re left a few thousand dollars short.
You need to give people time to donate because this is something they need to think over first.
That’s where social media comes in. Social media is a great way of drumming up some early support for your project. If you can get people to pledge their support through a well-run campaign early on, you’ll see a surge of activity when your campaign officially launches.
Remember that people are like sheep. People do follow the crowd. They want someone else to take the first step. They’re not going to have anything to do with a project with a big fat zero next to it.
Gather support early on, even if it’s just your family and friends.
Can You Possibly Guarantee Success?
No, it’s impossible to guarantee success on a platform like this. You can only do the best you can and hope people bite. However, the principles we’ve investigated here today are going to vastly increase your chances of succeeding.
Remember that you still need a good project. Make sure you have an accurate business and marketing plan before you attempt to get someone to invest. Even the best crowdfunding campaign will fall through without a solid business plan behind it.